DIGITAL WASTE: THE SWEET SMELL OF BURNING


The notion behind the series “Digital Waste: The Sweet Smell of Burning” highlights the behavioural issues of taking excessive photographs and a disproportionate exchange of worthless information on various social media platforms. Furthermore, both these behaviours lead to much deeper concerns such as living in the virtual world, instant gratification, detachment from emotionally meaningful relationships and it’s hypnotic effect on a human mind. The works present these issues metaphorically through photographs, objects and interactive audio-video. The intention of these works is to raise awareness of the current social issues in a subtle yet humorous way.

The photographs and objects primarily use the rejected images. The video work highlights the engagement with meaningless information, at times leading to vocalisation (arm-chair activism) or at other times demonstrating indifference towards various social issues.


AUTHENTICITY

Madhvee’s work is products of many years of research and hard work in the studio. Every individual piece is created with a lot of love and consideration before it is presented to the viewers & collectors.

EXHIBITION

Madhvee has been awarded a grant by the George Town Festival – 2018. She was one of the nominees for the “Prudential Young Artist Award 2014”. Madhvee has exhibited in various group exhibitions viz. Art Stage Singapore, Singapour En France, Landings, etc. She has also participated in the Round Table at Alliance Française de Singapour, Milan Image Art & Design Fair – Singapore. Madhvee has won several photography competitions and she is involved in various fundraising initiatives.

studio Updates

Madhvee received a grant from the prestigious George Town Festival for a solo show to exhibit her works from the series Digital Waste: The Sweet Smell of Burning. The show was highly appreciated by the critiques, collectors and visitors.

Madhvee is currently working on her upcoming show at the beginning of 2019.

IMPERFECT PERFECTION


Impermanence and imperfections have been an integral part of our lives since the existence of the universe, and we are all the time surrounded by it. Both these topics play a big role in Hindu and Buddhist philosophy. Artist has extended this ideology beyond the scope of mortal and immortal and inspects it in the context of the way life evolves and its impacts on our emotional and mental constitution.

The series ‘Imperfect Perfection’ is the artist way of saying, “accept things as they are and find beauty and wonder in the face of mundane”. In reality, there is nothing in the universe that is perfect and is completely still; it is only in the mind of men that such a concept exists. Our life is in a constant state of flux, all the time evolving to attain perceived perfections and eliminate imperfections. Every so often creating internal conflict with the natural progression of life, however, acceptance allows us to appreciate the beauty and melancholy of it, and we emerge even stronger.


Media & Press

The Star Online
BROWSE through hard drives, memory cards or cloud storages and one is likely to find caches of rejected images with no useful purpose. With digital technology allowing photographs to be taken effortlessly, clicking away has become second nature in daily life. Read more

The Star Online
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Penang Happenings
George Town Festival has become one of Malaysia’s – and Asia’s – must-see events. This year, the festival returns from August 4 until September 2, 2018. With this year’s exciting line-up of programmes, here are our top 5 programmes that we are definitely looking forward to!

Penang Happenings
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Penang Free Sheet
Madhvee Deb’s solo exhibition opened as part of George Town Festival. Featuring 10 large photographs and also sculptures and a video, the intent is to focus the mind on what happens to the vast number of digital photos taken that are then rejected or forgotten.

Penang Free Sheet
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Post Code Penang

MINDFULNESS AND DIGITAL WASTE

On behalf of I, me and myself, the humble response is “guilty as charged.” A photo and video exhibition by Madhvee Deb called Digital Waste: the Sweet Smell of Burning, is taking place in George Town and highlights the behavioural issues of taking excessive photographs and a disproportionate exchange of worthless information on social media.

Post Code Penang
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Madhvee Deb is an Indian artist, who after having lived in Africa, Australia and Europe, now calls Singapore home. Her artworks are products of an interdisciplinary collaboration of various mediums, such as photography, video, audio, and mix media. Her art-making process is in particular informed by the notion of capturing emotions, remembrance, identity, human perception, and comprehension of reality.

Madhvee has been awarded a grant by the George Town Festival – 2018. She was one of the nominees for the “Prudential Young Artist Award 2014”. Madhvee has exhibited in various group exhibitions viz. Art Stage Singapore, Singapour En France, Landings, etc. She has also participated in the Round Table at Alliance Française de Singapour, Milan Image Art & Design Fair – Singapore. Madhvee has won several photography competitions and she is involved in various fundraising initiatives.

Having sold a successful E-commerce business operating in the USA, UK and EU, now Madhvee fully dedicates her time to art making. Madhvee completed her Master of Fine Arts from Goldsmiths, University of London via Lasalle College of the Arts, Singapore. Madhvee holds a Bachelor of art in languages from St. Xavier’s College, India.



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