Rational and emotional decisions guide our immediate and long-term aspirations. Fulfillment of these aspirations determined happiness, which can only be achieved by planning and dedication. However, more than often circumstances interrupt our thoughts, actions, and ideas; creating ‘obstacles of life’. This subject us to emotional unrest.
Madhvee strongly believes in the ideology of PLUS EST EN VOUS, the motto of an influential noble van Gruuthuse family, based in Bruges (Flanders). “Plus est en vous” translates, as ” THERE IS MORE IN YOU”. This philosophy has helped Madhvee to overcome obstacles in her life. Such self-belief and normalities of life intrigue her, and she is interested in exploring the ways to document these intricacies visually. Madhvee intends to use a method of creation, destruction of the artwork and (Kintsugi inspired) act of recreation as a metaphorical expression. At the moment this project is a work in progress.
Madhvee was a part of the fundraising initiative by Rainbow Center. Rainbow Centre Singapore is a not-for-profit Organisation that serves children and young people with a diverse range of moderate to severe developmental needs, including autism, physical, visual and/or hearing disabilities; many have multiple disabilities. The Rainbow Centre schools and programmes adopt a holistic developmental curriculum in the areas of language and communication skills, cognitive skills, social and emotional skills, fine and gross motor skills, and adaptive daily living skills.
The exhibition was held from the 1st – 15th Dec 2016
AT ION ORCHARD, Singapore
10AM – 10PM
During the art making process for these works, Madhvee had categorically used various mediums as a metaphor to express the notion of Plus est en vous. Relentless dedication and synchronised efforts of the involved individuals, with an objective of bringing out the best in the students, is something that motivated Madhvee. The philosophy of treating faliure as an expereice is highlited in this body of work.
Alongside of her art practice, Madhvee also runs an eCommerce business, which has been established and has entered its 3rd year of operations with expansion in the USA and European markets. Her works not only provides uniqueness to the everyday objects, but they have been the main differentiator to create a brand identity. The intent behind this initiative was to extend the reach of non-exclusive works to the masses.
The Colour photographs from this series have been commissioned for product designs of her own brands Fibonic and Swift-n-Snug